2 founders / San Francisco
The team
Built by people who lived the problem.
We spent years making product and AI decisions without good data on how real users would behave. Tenera is the tool we wished we had.
Backed by
Built by product people,
for product people.





Founders
Product and research, in one team.
One of us shipped the experiments. The other built the simulations behind them.

Co-founder
Nicole Orsak
Led product at Uber driving $1B+ of revenue. Scaled offers monetization to $200M run rate in six months and drove the highest performing Uber Eats experiment. Stanford alum, previously PM at Twitter and Disney+.
↗

Co-founder
Rugi L.
Led AI simulation systems behind eight-figure partnerships and owned pipelines moving billions of events at Amazon and Nvidia. Researcher turned engineer used to focus on RL and NLP, UWaterloo + CMU alum.
How we work
Evidence first, in everything we build.
The same standard we hold our simulations to is the one we hold ourselves to.
01
Evidence over opinion
We change our minds when the evidence calls for it.
02
Progress every day
Meaningful steps daily, not just every week.
03
In person
One room in San Francisco, close to the problem and to each other.
We're hiring
Join Tenera.
Five roles open in San Francisco.
Research, deployment and design.
© 2026 Tenera, Inc · All rights reserved